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Recognition & celebration

We know it’s important to recognise the efforts and achievements of our team members. That's why we have a number of ways to say ‘thank you’, and everyone can get in on the act, even our customers. 



Service Recognition

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Experience matters. That’s why we celebrate the anniversary milestones of our team. When a team member hits 5 years of service, and every 5 years thereafter, they are awarded a special name badge and special celebration of their time of service. 



Thank You Cards

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Thank You cards are our every day way of recognising and celebrating team members who make a difference to their store, team, customers and community. Thank You cards give team members a chance to acknowledge each other on an outstanding job, whether it's serving a customer or giving the team a big (red) helping hand.



Caring Passionately   Caring passionately pin

We’ve created an award that enables our team to shout about each others' successes (because they’re a modest bunch!). Any team member can nominate someone who regularly goes out of their way to help customers, colleagues or the community. And what’s more, customers can also nominate their favourite team member for a Caring Passionately Award via our Tell Coles survey. The recipients of the award receive a special badge that they can wear with pride.




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