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Meet Josh

Liquor Team Member

"Everyone who works here has so much knowledge to share, and it's great when I can pass that knowledge to our customers!" Watch the stories below to see what it's like to work here!

Careers with our Liquor Brands

We can offer you an exciting career across any of our four Liquor brands:

  • Liquorland
  • First Choice
  • First Choice Liquor Market
  • Vintage Cellars

To find out more about what its like to work with each of our amazing brands, check out the profiles below.

Liquorland Img

Meet Kristina From Liquorland!

Being a Liquorland Store Manager provides a fantastic platform for growth and development!

At Liquorland you get the benefit of working within a tight-knit team of individuals while also being part of a wider community of stores . Work-life balance is really important and the flexible hours are particularly great for parents because they can drop their children off at school before coming to work.

What I love most about working at Liquorland is the sense of community and opportunities for professional development . If you bring a willingness to learn and an open & positive attitude then the re there is always opportunities across the business to grow within your career.

I love coming to work everyday and challenging myself to constantly provide great leadership to my team and outstanding service to my customers!

Vintage Cellars
Vintage Cellars Img

Meet Robin From Vintage Cellars!

If you love selling the story behind wine and forming great relationships with customers, then Vintage Cellars is the place for you!

Vintage Cellars has a constantly evolving and expanding range of fantastic and exclusive products. I am a real ‘people person’ and love talking to customers to find out exactly what they need and encouraging them to try new and high quality wines, spirits and craft beers.

I’m excited about having the opportunity to run tastings on the weekends which I know my customers really look forward to and appreciate.

I’m passionate about fantastic wine and customer focused retail – I couldn’t imagine working anywhere else!

First Choice Liquor Market Img

Meet Dan From First Choice Liquor Market!

First Choice Liquor Market is a new and innovative brand that provides customers with a unique and refreshing way to shop!

I am able to use my passion for retail to drive sales and create memorable shopping experiences for our customers. There is so much thought and effort put into every detail of a First Choice Liquor Market store, and it’s fantastic to be working within such a fun and workplace. The layout of the store really helps us sell the stories behind our products with the inclusion of a Market Square. This central part of our store let’s us showcase our best offers, create bold displays and offer our customers ‘anytime tastings’.

When new products land in store it creates real excitement and it’s motivating to see my team share their enthusiasm with every customer . First Choice Liquor Market is bold, innovative and dynamic – it’s a customer engaging brand that is all about trying new things!

First Choice Liquor Img

Meet Briony from First Choice Liquor!

First Choice is all about energetic teams, big sales , extensive range and lots of excitement! If you enjoy leading a team in a fast paced environment with plenty of opportunities for growth and development, then First Choice is the place for you!

I enjoy working at First Choice due to my love of selling and opportunities to be a part of great events – you’re always on the go, multitasking and challenging yourself and your team to raise the bar and deliver great service to our customers.

One of my favourite parts of working for First Choice is leading a large team through peak sales periods. It’s great seeing my team members contribute to the great environment we have in store, and it’s very rewarding to watch them thrive as they gain new skills and knowledge.

First Choice Liquor is a high energy workplace. It’s the perfect place for people who love a challenge and leading a great team of passionate and hardworking individuals to deliver outstanding customer service!


Bring personality. Be the difference.

2 Alf

Attitude speaks louder than experience.

Like what you're hearing?

If you're keen to work in our Liquorland, First Choice or Vintage Cellars stores, why not apply? Just complete a short application form that will help you decide if Coles Liquor is the right place for you!

Sound like you?

Apply now to continue your journey.


What next?

We'll let you know about jobs that match you!

If a job comes up, we'll ask you for a bit more information. If you're the right fit for Coles Liquor and our customers you'll then be invited to meet face to face with our team at a one-on-one interview. After that, you could be the difference at Coles in no time!